To help assist families have a family meal during October, Red Gold enlisted celebrity chef, YouTube personality and host of the Cooking Channel's "Simply Laura", Laura Vitale. Vitale will lend her culinary expertise, tips and simple approach to cooking to help parents create easy, affordable meals during the campaign. Vitale, a self-taught cook with a passion for food, developed her love for cooking from her grandmother and started her cooking journey working with her father in their family restaurant. When the economy forced their restaurant to close, Laura turned to YouTube and continued to share her passion for food. She quickly became an Internet sensation who is known for her simple yet delicious recipes that anyone can make.